The Right Format For Each Asset

Discover the best options and optimize your website's performance and user experience.

Posted by
Sarah Bertuol
The Right Format For Each Asset

Icons, images, videos, animations. Web projects have many different assets possibilities and using the right format is crucial to ensure they will look their best, load quickly, and are compatible with different devices and browsers. So, let's dive right into that:

Icons:

Icons are an essential part of any design, and they come in various formats like SVG, PNG, and JPEG. For icons, SVG is the way to go! Scalable Vector Graphics (SVG) is a vector image format that can scale to any size without losing quality. It's perfect for icons since they need to be sharp and clear no matter the size. Plus, SVGs have a small file size, which makes them perfect for web design since they load quickly.

Images:

When it comes to images, JPEG and PNG are still popular formats. JPEG is great for complex images, while PNG is excellent for images with a transparent background. But, for even smaller file sizes and faster load times, you can consider WebP. It provides lossless and lossy compression and supports transparency, making it a versatile and efficient format for images.

Videos:

The two most popular video formats for web design are MP4 and Lottie, and each has its advantages and disadvantages. MP4 is the most commonly used video format, as it provides high-quality video at a small file size, making it easy to load quickly and optimize for web delivery. It's supported by most modern browsers and devices, which makes it an ideal choice for web design.

Animations:

Lottie is a newer format that has gained popularity in recent years. It's a vector animation format that's lightweight and offers high-quality animation at a smaller file size than traditional video formats like MP4. Lottie files are created using Adobe After Effects and exported as JSON files that can be easily integrated into web design projects.

By understanding the strengths and weaknesses of each format, you can create stunning designs that load quickly and work across different devices and browsers. So, take the time to choose the right format for each asset, and your users will thank you for it!

Sarah Bertuol

Hey! I'm Sarah - customer support and project manager at Superskills, and I'm here to help organizing your project process, sharing some cool web tips and celebrate your new website!

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